The term digital marketing was first used in
1990; s. The digital age took off with the coming of the internet and the
development of the web1.0 platform. This platform allows people to find the
information they wanted but did not allow them to share this information over
the web. In 1993, the first clickable banner went live, after which hotwired
purchased a few banners ads for their advertising. This is the beginning of
transition to the digital era of marketing. In the very same year, yahoo was
launched ask known as " Jerry’s guide to the world wide web.” after this
yahoo received close 1 million hits within a year and this promoted wholesale
change in the digital marketing space, with companies optimizing their websites
to pull in higher search engine ranking. Digital marketing services in India gives a tremendous rise to
our business start-ups and today every business even, if it is a small
enterprise or a big fat houses, needs digital marketing for their growth. With
the evolution of technology , new platforms or marketing starting emerging and
this will makes traditional marketing a secondary option for the new business
age. There is a quote about digital marketing trending now a days, "Ignoring
online marketing is like opening a business but not telling anyone ".Digital
marketing allowed a brand to reach their targeted customers at much lower cost
with a better conversion rates. Digital marketing uses different websites,
mobile devices, social media, search engines and similar channels to enhance
the business image for the customer. It has been observed that with the
digitalization, the crowd in his shopping malls have been decreased, and now
more and more people shop online for themselves and their families. The five
D’s of digital marketing consist of digital devices, which are used by people
almost every day such a mobile and computers. Digital content platforms, such
as social media on which users interact regularly and you can use them for
advertising as well.