SEO is the easiest way for your business to acquire customers online. Your website is your window to the online world. Your leads are looking for you on the internet. Therefore, SEO helps you to acquire customers and increase visits to your website. SEO is cost effective as opposed to exorbitant methods of marketing such as ATL and BTL, yet it gives the maximum ROI. SEO is a long term investment for your business, as the efforts that you put in every month will help you reap huge benefits in the months to come. A lot of businesses struggle to figure the right approach to SEO. A lot of businesses have an operational website, and they struggle to find out why they are not generating enough organic traffic. They work on SEO for few months and when nothing happens, they give up.
However, let us take a step back and understand how to approach SEO correctly. To deliver an effective SEO strategy and performance marketing, one needs to understand the following:
1. The company’s value proposition
2. The problem, they want to solve
3. Their target audience
4. The geography that the company targeting
5. The biggest players in the online space in the target geography
Different types of SEO’s are:
• TECHNICAL SEO
It is one of the core parts of the SEO Strategy, and it should give a full assurance to optimize your website to the maximum possibility regarding Technical Optimization. The best SEO Company takes care of your website potential by optimizing its technical part by improving Page Speed, Navigation, Website search & user-friendliness, Mobile friendliness, Creating Sitemaps, robots.txt and more. It helps the site to become more easily crawl able to the search engine bots and user-friendly to the real time users or humans to navigate through.
• ON-PAGE SEO
Through the On page optimization, the company focus on turning the design and content of your website to get search engine friendly by optimizing the Meta tags, Image Alt attributes, H1, H2… implementation, internal linking and more. Optimizing a web page subject/topic by improving subject specific content, headings, tags, internal linking, etc. is one of the primary focuses of On-page Optimization. It helps your website to rank higher in Search Engines and let people click your listing more frequently when ranking higher.
• OFF-PAGE SEO
The company should make use of advanced off-page SEO strategies to get your website in top rankings on Google. Off-page SEO activities use to carried outside of the website, in terms to get quality and relevant back links. A back link is still a crucial factor in Google's Search algorithm, and we make you sure by building high-quality links pointing to your website pages. The company should create the informative content for Blogs, Press Releases, Articles, Guest posts, etc. to gain quality back links from external sources.
Some of the best SEO services companies in India are: RankZ, SEOValley Solutions Pvt. Ltd, PageTraffic, Seotonic Web Solutions Pvt Ltd, Growth Hackers Digital etc.