The term e-commerce signifies electronic commerce or the
trade of goods and services on the internet. It is your active city centre or a
brick-and-mortar shop translated into zeros and one on the internet super
highway. Ecommerce uses online platform to buy and sell products and services ,
which includes designing an online store, crafting product listing , conducting
market research, fulfilling orders and analysing store performance .For
examples it includes a monetary or data transactions through the internet along
with shopping stores, online auctions, wholesalers, services based businesses, sales
of digital products such as eBooks, software, videos courses , audios etc.
Ecommerce digital marketing easily outranks the traditional form of marketing
an e-commerce business can increase brand awareness and credibility, boosts
conversions, drive more sales, increase engagement and boost its revenue. There
is a quote, "Don’t push people to where you want to be; meet them where
they are”. So just play by the rules, but be ferocious.
In addition to this the first rule of e-commerce digital
marketing is to use the; less in more approach, if your page have all the
information the latest 3ds, 360 degrees views and AI – powered gizoms. However,
when there is too much going on, multiple links and unclear call to action, you
will lose the sale. Your buyers are abandoning their carts in confusion because
the buying button is surrounded by ten other links asking questions and
pointing away from the sales. Social media also plays a vital role in
e-commerce digital marketing as social media plays a long-term play for online
marketers. The goal is to convert visitors into integrated followers and then
into paying customers. Creating a branded social media accounts, maintaining a
consistent online presence is the key to gain maximum organic engagements, and
getting more conversions. Maintain your brand identity on the multiple
platforms can seem daunting; however, it can be a very powerful tool for
electronic digital marketing .Email marketing is also a one of the critical
part of your sales funnel. There are numbers of websites dedicated to email
marketing and the amount of various digital marketing e-commerce tips can be
overwhelming. The trick is that when you are looking for email, social and
digital marketing tips for e-commerce, avoid focusing on the trends and stay
aligned with the main best practices. An excellent marketing agency will set up
with personalized branded email templates and prebuilt flows to ensure that
your e-commerce digital marketing strategy appeals to your customers.
On the contrary, digital market is a best tool for the growth of small businesses today. Digital marketing is an ever changing and evolving landscape .Some of the marketing strategies for small business includes personalized email marketing, customers today crave personal attention and email marketing has the perfect solution. As in digital marketing for small business, email marketing is one of the preferred solutions for consumer’s acquisition and retention. Personalised email go a long way in building a bond with your customers, this will used to nurture leads at various stages and make their purchase journey as enjoyable as possible. This makes your brand a genuine brand in the customer’s eyes. You can offer customized deals and coupons to your loyal customers based on their previous purchases and preferences. Therefore, “marketing is yelling the world you're a rock star. Content marketing or email marketing is showing the world you are one”.